Photo: Madonna launches her own 'Hard Candy' gym in Mexico

Strike a pose? Not this time.

The tighter..the better! Madonna launches her 1st fitness center called Hard Candy Fitness in Mexico city yesterday.



She flew to Mexico and officially launched her first center in an exlcusive area of Bosques de las Lomas area greeted by fans and the media. Madonna had chosen the Mexican capital for the first gym after she visited the city on a musical tour in 2008 and was charmed by its surroundings and people.



 The 32000 square-foot Hard Candy complex has a juice bar-cafe as well as luxury locker, sauna and steam rooms.

Named after her last album, the Hard Candy Fitness center is a partnership between Madonna, her manager Guy Oseary and Mark Mastrov, founder and CEO of 24 Hour Fitness -- the world's largest privately owned fitness center chain. 


The "Material Girl" also hopes to open 10 more locations in Argentina, Russia, Brazil and throughout Europe and Asia.